Plan for developing the milsoms.com business
This is going to be fairly flexible and will no doubt change as I go along, but this is the outline of what I am going to do…
- Create a wesite and blog framework that I can start to put content into. It must be template based and easy to add additrional content sections within the main style and navigation structure;
- Establish a submission and marketing process to get the site and all new pages indexed in search engines and directories as quickly as possible
- Write my profit improvement handbook pulling together all of the proven techniques and tools I have into a structured process for tuning up a web business to make higher profits;
- Do some hands-on consultancy work with suitable businesses to prove the approaches and help with documenting the process in a real situation;
- Add sections of the handbook as content on the website as it is developed and create subfolders or subdomains with supporting content on each target area plus links to the software, tools and information I am using;
- Create a series of short articles based on the main stages from the guide and submit to article directories to generate interest and incoming links;
- Follow my own advice and process to monetize the content on the milsoms.com site using Google AdSense, affiliate links and other tools;
- Develop a range of “mini sites” within the milsoms.com site to promote the information and tools needed to undertake the profit improvement process (when the handbook is sold, the ones I have ownership rights to will become part of the package);
- Set up standalone web sites for areas where I have sufficiently stong content. These will be income-generating in their own right and also act as traffic generators and feeders to milsoms.com and its products;
- When the handbook and tool set is complete, start to market the package;
- Set up a membership site where people who have ordered the handbook can get ongoing help and advice plus access to new tools and techniques as I test and approve them. This will include:
* A library of tools, information and software for members
* FAQ answering the main questions I receive
* Member forum where members can help each other and I can post answerse to questions
* Regular emails to members with latest information and updates - Consider joint ventures with established internet marketers to promote the profit improvement package.
That’s all!
I plan to have all of this completed and operational within 6 months, with the key milestones being:
- Have an operational framework for the milsoms.com website and blog working and with basic useful content and submit to search engines and directories - end September 2006;
- Outline of profit improvement handbook and main content done by end October 2006 - start submitting articles to directories and syndication sites;
- Develop content sites related to all main areas of activity in the guide (either as sub-folders, sub-domains or stand-alone sites;
- Finalise first version of the profit improvement guide and associated resources by end November 2006, give away to some trusted business contacts to get feedback and additional content;
- Update guide as a sellable product, decide on pricing and set up web site to sell it and take payment - complete by end December 2006;
- Start marketing in earnest Jan 2007;
- Set up membership web site, FAQ, forum, product library etc. by end of January 2006;
- Test and improve site, content and all systems during February 2007 so it is all fully working by the end of the 6 month target - 28 February 2007;
- Then move on to more marketing and considering joint ventures.